BrandingFull-stack DevelopmentStrategyWeb Design
Streamlined creative space booking with design and strategy
AlocaSpace is Nepal's first online platform for creatives, filmmakers, photographers, agencies, and event organizers, to discover and book shoot locations. There was no existing platform to build on, so the brand and product needed to be created from the ground up. Duiverse delivered the full design-to-development build, covering both the booking side for creatives and the listing side for hosts.
35%
Active users on the platform within 3 months of launch.
50%
Of users were still active on the platform at the 6 month mark.
Context
The Goals
- Enter the market as the first mover in Nepal's creative space booking space
- Build a platform where creatives can find and book shoot locations without the usual back and forth
- Create a brand identity that feels fresh and speaks to a creative audience
- Give location hosts an easy way to list and manage their spaces, so supply on the platform could grow
- Turn free users into paying customers to build a sustainable revenue stream
- Keep improving the product after launch to grow users, retention, and revenue over time
Problem
The Challenges
- No platform like this existed in Nepal yet, so there was no proven business model to build from or measure against
- The business had to prove people would pay for something they'd never had access to before
- The brand and the product had to be built at the same time, from a blank slate, with no early revenue to lean on
- The platform needed to serve two sides of the market at once, creatives booking spaces and hosts listing them, or neither side would show up
- As a brand new marketplace, the business needed to earn trust fast enough to convert it into paying customers before losing momentum
Outcome
The Solutions
- Built AlocaSpace's brand identity from scratch, giving the business a market presence from day one
- Designed and developed a two-sided marketplace, growing both booking demand and host supply
- Built calendar booking and add-on services, creating more ways for the business to generate revenue per booking
- Positioned AlocaSpace as the first and only platform of its kind in Nepal's creative industry
- Continued designing new features and running optimizations after launch, turning that investment into 35% more active users, 50% retention, and 60% more paying customers
