Web DesignFront-end DevelopmentBackend Development
Built a premium, user-friendly e-commerce platform for euka
Euka aims to redefine clothing by offering stylish, premium clothes that can be worn both in the office and outside. The brand focuses on delivering versatility in fashion without compromising on quality or style.
2x
Increase in sales after website launch
20%
Boost in checkout conversions with flexible payment options
Context
The Goals
- Move Euka from Instagram DMs to a fully functional e-commerce platform
- Design a premium, minimal visual identity directly in code, no Figma, no design file
- Build front-end and back-end simultaneously within a one-month deadline
- Make it easy for first-time buyers to commit without paying the full amount upfront
- Deliver a site that worked seamlessly across mobile and desktop
- Give Euka a brand presence that matched the quality of the product
Problem
The Challenges
- No design file existed. Everything had to be conceived and built directly in code, with no visual reference to work from
- The brand positioning was precise: powerful but feminine, professional but not boring. Every design decision had to hold that tension
- Customers were hesitant to pay the full amount upfront, creating drop-off at checkout before the platform even launched
- Front-end and back-end had to run simultaneously, leaving no room for sequential iteration within the one-month window
Outcome
The Solutions
- Designed and built the full platform in Next.js and Laravel with a minimal, structured visual language. Clean layouts, strong typography, restrained color that kept focus on the product
- Built directly in code without a design file, moving fast without sacrificing quality or brand consistency
- Introduced a flexible three-option payment system at checkout: pay in full, pay delivery fee only. This removed the biggest barrier to purchase and directly drove the 2x sales increase
- Delivered front-end and back-end in parallel within one month, hitting every deadline agreed upon with the client
