User FlowUX DesignProduct DesignMobile App Design
Redesigning a children's learning app to improve engagement and retention
Profnestor is an AI-powered educational platform for kids, built by two technical founders. The product had strong features but a UX that wasn't working for its audience. We redesigned the experience from the ground up, including user flows, onboarding, core screens, and store assets, to match the quality of what they built.
5%
Increase in daily usage time, showing improved user engagement.
200%
Boost in social media engagement with new visuals
Context
The Goals
- Make the app feel welcoming and easy for young learners
- Fix the sign-up flow so new users actually complete it
- Give the app a visual identity that matches what it does
- Make key features easier to find and use inside the app
- Design store listings that convince parents to download it
- Deliver everything fast without compromising quality
Problem
The Challenges
- The app had strong features but they weren't easy to discover or use
- Young learners need a very specific kind of experience, simple, visual, and engaging
- The onboarding flow was losing new users before they even got started
- The visual experience didn't match the quality of the product underneath
- App store listings weren't communicating the app's value to parents
- The design needed to work across both mobile and tablet without feeling like an afterthought
Outcome
The Solutions
- Mapped how real users moved through the app and found where they were dropping off
- Rebuilt the sign-up and first-time experience to be simple and fast
- Redesigned the app screens, key features, and even the App Store listing images
- Gave the app a fresh visual identity built specifically for a young audience
- Designed tablet and mobile versions so the experience works across devices
- Delivered the full scope, flows, screens, and store assets in four to six weeks
